Design, function and innovation. The basic philosophy of IDdesign is to give the customer an exiting shopping experience filled with colourful inspiration at affordable prices providing customers with the opportunity to create their own personal interiors. Our products are carefully selected with functionality and flexability in mind. They accommodate aesthetic solutions; making room for individual choice of design. We are an international furniture store with an emphasis on Scandinavian form and simplicity who believes consumers should get value for money. Our product managers are monitoring developments in trends in home furnishing and cover all important trade fairs in Scandinavia and around the world, to assure that the product range of IDdesign reflects the latest trends in contemporary home decoration. Our aim is for our products to have no boundaries. Our target group spans all age ranges and cultural backgrounds. And one thing is certain - IDdesign's world is constantly growing. IDdesign brand. IDdesign not only sells furniture, we also source several, high quality brands in both furniture and home furnishings. This is why IDdesign can offer you the best quality at affordable prices. We take our good name on it. The Homeware brand. The Homeware brand assortment is an important part of the IDdesign range, it adds colour and ambience to the concept. Value is added to the furniture as it breathes life and style into the store. The Homeware range combines smart design and trendy products in the latest fashion. It inspires customer creativity and impulse buying, improving the cash flow of the store and not to forget, it gives the customer a more interesting shopping experience. The Danish Franchise Association IDdesign is a member of the Danish Franchise Association, which purpose is to ensure the quality of Danish franchise practicing, as well as expanding the knowledge of ethical franchising. All members of this association are obligated to follow the Ethical Codex of Franchising, originally defined by the European Franchise Association in 1994. Visit www.dk-franchise.dk for further information.