The Shop concept. The IDdesign shop concept is about constant renewal and inspiration along with exclusive and attractive appeal. IDdesign concept stores vary in size. We offer 2 different concept stores, the layout is respectively 800 and 2000+ square meters. Concept 2000+ will contain the full standard assortment. These stores are usually located outside city centers, due to the simple fact that such large floor spaces are either not available or too expensive. The concept 800 idea has been created out of a growing demand for smaller and more compact stores, which can be located in prime commercial areas either at street locations or in shopping centers. These stores will have a narrow and very market oriented assortment of modern furniture with a clear message of Scandinavian lifestyle. Concept 300 is available if one of the above concepts has been purchased and opened. This concept is a more accessory orientated store, which will be located in high traffic areas such as pedestrians streets and malls.  These stores will have a high turnover rate and their products will be very seasonal and trend oriented. This type of concept will operate as a teaser for the bigger store, but simultaneously be profitable by itself. Shop layout. We have a complete shop concept with everything from flooring and lighting, to a flexible display system; where our products are presented in an interesting way. Interiors are essentially light birch veneer, frosted glass and chromium-plated steel. The heart of the store is the accessory and service area, an island of inspiration and ideas. The interior design in combination with the shop fittings allow a platform where selected product ranges of IDdesign can be presented to the customer, offering a unique and exciting shopping experience. The space planning and distribution of the furniture in the showroom reflect the product mix selected for the individual market. The furniture displays are designed to enhance the individual items in relation to other products of similar price range, type and colour. IDdesign franchisees can count on the best possible support from Head office.  Each store is equipped with a store manual and a design manual. The store manual focuses on staff training, which includes; meeting customers, service, daily routines, the ongoing care of the store, warehouse and distribution, product information etc. The design manual includes everything regarding the IDdesign brand, the visual appearance of the shop, construction, signs, logos, marketing materials, store materials, staff dress code and communicational materials.